Coca-Cola Beverages Northeast

As part of a rebranding project for Coca-Cola Beverages Northeast, the goal was to highlight their commitment to making a positive impact in the Northeast community and improving the lives of their associates and their families. The rebrand aimed to better align their identity with their promise to spread optimism and refresh the communities they serve. It focused on their pride in local engagement, showcasing their efforts in sustainability education, promoting recycling best practices, and supporting scholarships for local youth. Through this rebranding, Coca-Cola Beverages Northeast strengthened its image as a community-driven company that truly values giving back.

Logo

The Coca-Cola Beverages Northeast logo was thoughtfully designed by blending key elements of the brand’s iconic identity with a symbol representing the region. The foundation of the logo originates from the silhouette of a classic Coca-Cola cup, ensuring immediate brand recognition. Incorporating the signature Coca-Cola wave, the design seamlessly transforms into the structure of a lighthouse, reinforcing visual consistency while symbolizing guidance, coastal identity, and the spirit of the Northeast. The final design retains the brand’s signature script and its classic bold red color, preserving its timeless identity while creating a meaningful connection to the local community.

Assets