Playing a positive role in the community and in the lives of their associates and their families; Coca-Cola Beverages Northeast delivers on a promise – to create moments of optimism and refresh the communities they serve. They pride themselves on local engagement and support the development of their associates. Whether it's educating groups about sustainability initiatives, best practices for recycling or supporting scholarships for local youths, they aim to give back to the community.
Mission. Vision. Value. The brand deck made for the new branding of Coca-Cola Northeast; showcasing their goals and what they strive for in the Northeastern area. The illustrations created are meant to show the Boston area and the liveliness of the communities. Parts of the illustrations were put throughout the brand deck, as well as the offices in Bedford, NH.