Craft Sportswear
While designing for Craft, a brand rooted in Swedish heritage and endurance-focused sports, I had the opportunity to contribute to the campaigns for their new product launches for the 2019-2020 year. This included designing digital ads, newsletters, website elements, and tangible product overview booklets. Their high-performance sportswear pushes the boundaries of innovation, blending Nordic resilience with a global vision. In my role, I ensured every design element reflected Craft's commitment to quality, performance, and the spirit of exploration.
2019 Fall/Winter workbook
Craft’s upcoming 2019 Fall/Winter product lineup, specifically created for their network of sellers. The workbook showcased new, high-performance products, highlighting their innovative features and Nordic-inspired design. Through clean layouts and compelling visuals, the booklet effectively communicated the season’s key products.
2020 Spring/Summer workbook
Craft’s upcoming 2020 Spring/Summer product lineup.
Newsletters
Highlights of the new released products.
Advertising
Digital and printed ads.
