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Graphic Designer
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The Happy Hippy Rebrand
A rebranding project was done for one of my classes for a company called The Happy Hippy. It is a small family-owned business with only two stores in Derry and North Hampton, New Hampshire. Their original logo and branding identity did not fit their mission of “Fostering good vibes, peace, love, and happiness”. The goal was to make their identity match their overall aesthetic, which is handmade, local, warm, and homie. The new logo has a 70’s look that plays with hand-drawn type, warmer color tones, and a small hippie that gives off a more playful, friendly vibe. The whole set includes a logo, stationery set, stickers, an animated logo, and a set of posters.